Every sign-up from your videos is saved in WordPress first and listed on the Leads screen.
A lead is a captured sign-up, with its video and campaign details attached. A subscriber is a row on one of your mailing lists (see Managing subscriber lists).
Open the Leads screen
Go to WP Lead Player › Leads. Each lead shows:
| Column | What it shows |
|---|---|
| Name | The name they entered. |
| Their email address. | |
| Came from | Which of your videos produced the lead: the video title, plus a link to the page it was on. |
| Visit source | Where the visitor came from before that: the campaign tags on the link they arrived on (utm_source, utm_medium, utm_campaign), or the referring site if there were none, or Direct if neither. |
| Watched | How much of the video they watched. |
| Captured | When they signed up. |
If nobody has signed up yet, you’ll see No items found.
Campaign tags and the referring site are captured on the first page of the visit, not the page the form is on. Someone who lands from an advert, clicks through two pages and then signs up still carries the original campaign. They’re kept for that browser visit only, so if the visitor closes the tab and comes back later, the new visit starts fresh.
Export your leads
- On the Leads screen, click Export.
- Open the downloaded CSV file in Excel, Google Sheets or similar.
The export has 17 columns: Name, Email, Captured, Video, Video ID, Page, Watched %, Variant, UTM source, UTM medium, UTM campaign, UTM term, UTM content, Referrer, Landing page, IP address and Unsubscribed. Any value beginning with =, +, – or @ gets an apostrophe in front, so a spreadsheet can’t treat it as a formula.
Good to know
- Leads are kept in WordPress even if sending them to your email tool fails. See Sending leads to a webhook.
- To send events to Google Analytics or the Meta pixel, see Sending video events to Google Analytics and the Meta pixel.
Still stuck? Open a ticket on the support page on ABC and a real person will help.
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