Not sure which headline gets more sign-ups? Run a split test. Half your viewers see one version and half see the other.
Set up a split test
- Open the video and click the Opt-In tab. Make sure Include Opt-In Box is YES.
- Fill in your normal Headline and Text. This is version A.
- Tick Split test – Test a second version of this wording.
- Fill in Headline (version B) and Text (version B).
- Click SAVE AND CLOSE.
See the results
Go to WP Lead Player › Retention and choose the video. Below the chart there’s a row for each version (A and B), showing how many viewers were shown it, how many signed up and the conversion rate.
A leader is only marked once both versions have been shown to around 100 viewers each. Until then the screen says plainly that not enough viewers have seen both versions for the difference to mean anything, so give it time.
Tips
- Change one thing at a time, such as just the headline, so you know what made the difference.
- Once you have a winner, copy it into the main Headline and Text and untick Split test. The winner is never applied for you – nothing changes by itself.
Still stuck? Open a ticket on the support page on ABC and a real person will help.
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