A Call to Action puts a button over your video that sends viewers to any page, such as a sales page or booking form.
Set it up
- Open the video and click the Call to Action tab.
- Set Include Call to Action to YES.
- Choose the Location: Beginning, Middle or End. For Middle, enter the point in the Seconds box.
- Type the Button Text, for example “Get the course”.
- Paste the page address into Url.
- Set Automatic Redirect to YES to open your link in a new tab as soon as the button appears, or NO to wait for viewers to click. The video stays where it is either way, and there’s no delay setting.
- Set Allow Skipping to YES or NO.
- Style it with Action Background, Action Background Opacity and Action Button Background, plus the button colour pickers.
- Click SAVE AND CLOSE.
Works with smart gating
With Smart gating switched on, people who’ve already subscribed skip the opt-in form. Smart gating doesn’t switch a call to action on by itself, but if you’ve set one up on the video, subscribers will still see it. See Skipping the opt-in for existing subscribers.
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